Top 10 B2C Stories from July
Need a little summer reading? In case you missed them, here’s a lineup of our most widely read stories from July.
- Our 2019 Masters of Measurement
- Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
- What it Really Takes to Earn Millennial Loyalty
- Vast Majority of Brands See Partnerships as Central to Growth: Report
- Red Sox CMO on What’s Up
- How to Recast Your Brand as a Social Phenom
- Creative Teams are Not Happy, But There Are Solutions
- An Experiential Tour is Reframed with Big Goals
- Glad Debuts its Latest Video and People Cry with Laughter
- Loréal Masters the ‘Codes’ to Fend Off Digital Disruptors