Topic | Holiday Marketing

New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

Three approaches for producing winning holiday campaigns in this new normal.

How 15 brands have approached holiday activations with experiences.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.

Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.