
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
Holiday activations from likes of Amazon, KFC, Walmart and others.
Findings, consumer expectations and concerns about the holiday shopping season.
New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
Three approaches for producing winning holiday campaigns in this new normal.
How 15 brands have approached holiday activations with experiences.
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
Holiday marketing is often joyous, but this video from the International Committee of the Red Cross sends an ominous message.
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.
Click here to to view the full list of the 2022 winners!