Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
B2B-MARKETING | DATA-ANALYTICS
Creating a Unified Content Strategy: Insights for B2B Marketers
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
TikTok, Roku, Snap: Highlights From the 2020 Newfronts
Digital platforms showcased their ad products at IAB’s virtual NewFront week.
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.
How Marketers Can Prepare for a Cookie-less Future
Marketers can monitor three critical areas in order to make the transition to a cookie-less web.
How OOH Advertising Might Play Out Post-Pandemic
Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
