Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
B2B-MARKETING | DATA-ANALYTICS
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
October’s B2B and Martech Top 10 Stories
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Why GDPR Can Improve Your Email ROI
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
Natural Language Generation Fuels Marketing, Decreases Time to Market
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
Attribution Still a Huge Challenge for B2B Marketers: Report
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
