2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.
B2B-MARKETING | DATA-ANALYTICS
Marketers Prioritize Personalization, Leverage AI, Turn to Numerous Data Sources: Report
The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control? Here's five tips for a better attribution strategy.
Our November B2B and Martech Top 10
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
October’s B2B and Martech Top 10 Stories
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
