B2B-MARKETING | DATA-ANALYTICS

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.

It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

The customer experience is no longer just a check box—here's why.

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.