Five Ways to Use Data for Successful Product Launches
How to use qualitative and quantitative data together to avoid failed product launches.
B2B-MARKETING | DATA-ANALYTICS
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome's privacy announcement.
CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends
Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.
How to Effectively Use Marketing Content in the Mid-Funnel
Tips for creating mid-funnel marketing content that drives conversions.
Formulating Your 2020 Data-Driven Marketing Strategy
A sound data management strategy is critical as the landscape becomes more complex.
Insights for Marketers on CCPA Compliance
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
