B2B-MARKETING | DATA-ANALYTICS

Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.

Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?

For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.