B2B-MARKETING | DATA-ANALYTICS

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.

Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Other than a lot more privacy pop-up notices for consumers, what impact has GDPR really had since it went into effect last May?

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

Discover how to declutter your data and make your marketing strategy spark more joy.

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.