B2B-MARKETING | DATA-ANALYTICS

A new study has found that many marketers still struggle when it comes to listening for the signals that matter about customer behavior in the omni-channel landscape.

Consider these 10 tips for ideas to integrate this old school tactic into your modern marketing strategy.

LeadsCon's Connect to Convert returns to Boston September 25-27 and we want you to join us.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

Five common challenges marketers face today and how AI can help.

A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.

Ahead of the show in Boston, members of the Connect to Convert faculty sat down with Chief Marketer to chat about their top B2B marketing challenges.

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.