B2B-MARKETING | DATA-ANALYTICS

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

New and overlooked social media features for B2B marketers to consider.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.

How AI technology company GumGum has created new ways to engage customers and prospects.