A Roadmap for Amazon Marketing Investment

Posted on by Chief Marketer Staff

A sound investment strategy for retailers that market on Amazon requires allocating budgets at various phases of business development to support everything from branding and packaging to testing new marketing tools to synchronizing business departments. Multichannel Merchant provides a roadmap for Amazon marketing investment for brands during the beginning, middle and developed business stages.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!