Chief Marketer

The indispensable resource on measurable marketing strategies, tactics and benchmarks for busy marketing professionals at both B2C and B2B leading brands and their agencies.

Chief Marketer offers up inspiration through campaign coverage, awards programs, events and research, as well as fresh tactics that cross channels, resources & technology applications that move the revenue needle.

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.