Topic | Facebook

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Strategies to keep in mind while using Facebook Messenger to engage with consumers.

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.

According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer's first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are...

A report from Yesmail titled "Using Digital Market Intelligence to Drive Multi-Channel Success" examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most...