Topic | Facebook

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Strategies to keep in mind while using Facebook Messenger to engage with consumers.

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.

According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer's first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are...

A report from Yesmail titled "Using Digital Market Intelligence to Drive Multi-Channel Success" examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most...

Not that I proclaim to be always on-top of the news, there is one news story whose significance definitely escaped me. Perhaps it is because the name sounded just as vague as many other announcements. Or maybe because it was...

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly correlated with good rankings in Google's index.

The third and final installment of BrightLocal's Local Consumer Review Survey found that nearly 1 out of 3 people have recommended a local business via Facebook to people they know in the past 12 months.