
Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
Three key steps to developing a successful relationship with your CFO.
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
How the role of the CMO is becoming more data-driven.
Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.
A sound data management strategy is critical as the landscape becomes more complex.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.
Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.
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