Partner Content

Get Granular Insights That Turn Trends Into Actions

Partner Content

By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…

Luxury Marketing: How To Reach Ultra-High-Net-Worth Women

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By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…

Make Your Promotions More Rewarding

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When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now

Lifecycle Mapping: Personalization Playbook

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Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this white paper, you’ll learn how to…

How ‘Prepared’ CMOs Seized 2020

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It’s no secret, over the past eight months the role of the CMO has become more complex than ever imagined. While no one could have predicted the pandemic, the findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery than others. Produced By:

Your Media Mix During Chaotic Times—What Now?

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While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.

Getting Private Brands Right

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Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.

The Essential Rebranding Guide

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Rebranding is a challenging time for any organization and this guide aims to make it easier to undergo the rebrand process and get the most out of your rebrand.