Partner Content

How ‘Prepared’ CMOs Seized 2020

Partner Content

It’s no secret, over the past eight months the role of the CMO has become more complex than ever imagined. While no one could have predicted the pandemic, the findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery than others. Produced By:

Your Media Mix During Chaotic Times—What Now?

Partner Content

While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.

Getting Private Brands Right

Partner Content

Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.

The Essential Rebranding Guide

Partner Content

Rebranding is a challenging time for any organization and this guide aims to make it easier to undergo the rebrand process and get the most out of your rebrand.

The Definitive Guide to Template Management

Partner Content

Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.

Creating Consistent Brand Experiences in Inconsistent Times

Partner Content

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration. In this conversation with Templafy head of demand Chris Lewandowski, you’ll learn the ways marketers can optimize and standardize content creation

Understanding the End-to-End Content Lifecycle

Partner Content

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today—it’s the customer experience itself. Salesforce’s “State of the Connected Customer” research report tell us that customers are 140 percent more likely to spend after having a good experience. That certainly makes sense,…

Fast Track Your Digital Transformation

Partner Content

Around the world, organizations are totally re-writing their business plans in answer to one simple fact: digital is no longer a ‘nice-to-have’. It’s imperative. You won’t achieve total digital transformation overnight, of course, but it’s now or never. There’s always a first step.

Your Content Crisis Won’t Solve Itself

Partner Content

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.