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Global Versus Local Marketing and PR for Luxury Brands

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By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…

Top Five Luxury Marketing Trends For 2022

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By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…

How Brands Can Improve Customer Experience Through Social Media Messaging

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By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…

Get Granular Insights That Turn Trends Into Actions

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By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…

Luxury Marketing: How To Reach Ultra-High-Net-Worth Women

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By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…

Make Your Promotions More Rewarding

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When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now

Lifecycle Mapping: Personalization Playbook

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Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this white paper, you’ll learn how to…

How ‘Prepared’ CMOs Seized 2020

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It’s no secret, over the past eight months the role of the CMO has become more complex than ever imagined. While no one could have predicted the pandemic, the findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery than others. Produced By: