Partner Content

Influencer Marketing Strategy

Partner Content

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing…

Basketball Marketing Madness: How Brands and the NCAA® Capitalize on Sports Fans

Partner Content

When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.

Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making

Partner Content

TriComB2B’s guide provides business-to-business (B2B) marketers with a deeper understanding of the B2B customer’s buying process by exploring why the emotional quotient is more powerful than price and using technical comparisons to show how to use this knowledge to build effective B2B marketing campaigns.

An Industrial Marketer’s Guide to Digital Advertising

Partner Content

TriComB2B’s easy-to-read guide, An Industrial Marketer’s Guide to Digital Advertising, provides peace of mind for business-to-business (B2B) industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising.