Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…
In our increasingly data-driven world, “knowledge is power” has evolved for businesses into “data is power”. Organizations are utilizing data as a guide for shaping every initiative and decision-making—a foundation that underpins success. And the often-overlooked key piece of data for our modern world is the email address. In this context, email address intelligence provides…
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…
By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…
By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…
By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…
By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…
