Partner Content

Understanding the End-to-End Content Lifecycle

Partner Content

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today—it’s the customer experience itself. Salesforce’s “State of the Connected Customer” research report tell us that customers are 140 percent more likely to spend after having a good experience. That certainly makes sense,…

Fast Track Your Digital Transformation

Partner Content

Around the world, organizations are totally re-writing their business plans in answer to one simple fact: digital is no longer a ‘nice-to-have’. It’s imperative. You won’t achieve total digital transformation overnight, of course, but it’s now or never. There’s always a first step.

Your Content Crisis Won’t Solve Itself

Partner Content

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.

How Marketers Are Leveraging Micro Influencers

Partner Content

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

Next-Gen Customer Experience

Partner Content

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

How SPIN Selling Can Improve Your Marketing

Partner Content

What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.

Understanding the Buyer’s Journey

Partner Content

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing

Partner Content

Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.