B2B-MARKETING | ACQUISITION

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

Join Bruce Henderson June 19th in NYC at "Marketing to Women in the #MeToo Era" to share ideas and actionable steps you can take right to transform best intentions into meaningful change.

Writers can take thought leadership from bland to captivating with these six simple steps.

A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.

An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.

AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Greenpeace has launched a campaign to raise public awareness about the enormous amounts of plastic waste in the oceans and seas.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.