Acquisition Archives - Chief Marketer

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

Branding/Marketing

Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.

Data & Analytics

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Acquisition

Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

Brands on Fire

Brands on Fire: Violife Chief Growth Officer Talks Latest Campaign, Innovation and Market Expansion

We spoke with Violife’s Global President & Chief Growth Officer about the brand’s latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through.

Acquisition

Marketing Tips for Small Businesses: Strategies to Win This Holiday Season

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

Conversations

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Email

[VIDEO] Trigger Marketing Best Practices for B2B and B2C Marketing Success

Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.