Most Read B2B Marketing Stories of 2020
Here are the five most popular B2B marketing stories for the first half of 2020.
B2B-MARKETING | ACQUISITION
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Creating a Unified Content Strategy: Insights for B2B Marketers
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
How B2B Marketers Are Embracing Digital During the Pandemic
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Four Virtual Trade Show Ideas for B2B Marketers
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
