B2B-MARKETING | ACQUISITION

When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.

As prospective employees look to who they want to work for they also want valuable internships—and employers are listening.

Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees.

It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.

Unpack these job hunting tips to help you land that dream job.

The customer experience is no longer just a check box—here's why.

Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.

Is the structure of your in-house marketing team getting in the way of your goals? Get some tips for the right approach for your team.

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

Workplaces of the future call for unprecedented change—here's seven predictions.