B2B-MARKETING | ACQUISITION

Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.

Is the structure of your in-house marketing team getting in the way of your goals? Get some tips for the right approach for your team.

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

Workplaces of the future call for unprecedented change—here's seven predictions.

The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.

A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.

Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.

When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.