B2B-MARKETING | ACQUISITION

Marketing industry heavyweights who caught our eye this year.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.