B2B-MARKETING | ACQUISITION

Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.

Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here's the pros and cons of both.

Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.

ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

Does your business have attribution under control? Here's five tips for a better attribution strategy.

Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.

Here's five flaws you need to avoid to write a winning sales proposal and close the deal.

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

Join Bruce Henderson June 19th in NYC at "Marketing to Women in the #MeToo Era" to share ideas and actionable steps you can take right to transform best intentions into meaningful change.