Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
B2B-MARKETING | ACQUISITION
How to Effectively Engage Customers for Reference Programs
Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program.
Cause Marketing in the Time of COVID-19
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.
How Tech Companies Are Remaining Connected to Clients With Live Events On Pause
Some tech companies are getting creative with their approaches to engaging clients without events.
Brands Doing Good During the Coronavirus Epidemic
Companies approaching this time of crisis through the lens of corporate social responsibility.
Communications Strategies for Marketers During the Coronavirus Pandemic
Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.
Third Draft of CCPA Regulations Indicates Changes to Privacy Legislation
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
Four Insights for Marketers Considering All-Digital Events Amidst Coronavirus Impact
Considerations for marketers pivoting to digital events as a result of Covid-19.
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
Marketers on Fire: John Burke, Global CMO at Bacardi
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
