Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.
Five things B2B marketers can do right now to succeed in a cookieless world.
The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.
A look back at our recent conversations with CMOs making waves in the industry.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
Click here to view the 2023 winners!