B2B-MARKETING | ACQUISITION

Making Direct Mail Work Harder: Three Tips

|  by Julian Gratton

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200