We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.
The CM200, the industry's comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.
It's here: the marketing industry's only annual showcase of outstanding female marketers who are leading their teams and their families.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Here are the five most popular B2B marketing stories for the first half of 2020.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
