Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers

Posted on by Chief Marketer Staff

A new subset of influencers taking social media by storm: “granfluencers.” Evoking nostalgia and boasting a refreshing, unapologetic attitude, this 60-plus crew is captivating audiences of all ages. Here’s a look from sister pub Event Marketer at a few A-list granfluencers defying ageist stereotypes and wielding influence within a variety of lifestyle verticals.


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