
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.
How the CPG brand views fragmentation as both a challenge and an opportunity.
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
Pitfalls and insights on establishing social media KPIs.
Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.
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