Topic | Social Media Marketing

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

A Meta executive shares what's next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.

Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.

The brand's media strategy, social investment, measurement approach, and more.

The story of August's marketing journey, from DTC to in-store retail and beyond.

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program's next generation.

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.