B2B-MARKETING | RETENTION

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

A look back at our recent conversations with CMOs making waves in the industry.

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

How the brand is converting customers with smarter data management.

Marketing industry heavyweights who caught our eye this year.