Topic | Event Marketing

For the next three months, the Red Robin Food Truck is on the road celebrating its 50th birthday with consumers.

Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play.

The global campaign "Back to the Bar" will send thousands of employees out to bars to promote Bacardi spirits.

Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.

Four finalists of the Kellogg's Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.

Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.

Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.