Topic | Event Marketing

Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

There’s no silver bullet solution for making a successful pop-up. A long-lasting and meaningful impact is achieved through a combination of four key factors.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four decades. Next month it celebrates by throwing a three-month party for its neighbors.

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.

The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

SXSW may have ended, but for Torchy’s Tacos the halo of its marketing stunt lingers on.