How Automotive Brands Leveraged Tech to Boost Engagement at CES
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
Topic | Event Marketing
How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation
KFC courted Canadian basketball fans with the first-ever winterized game.
HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans
We explore an immersive, in-world experience created for VIPs and fans of HBO's new series "The Last of Us."
Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation
How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.
HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
SoundCloud, Meta and Origins Brand Experiences at Miami Art Week
Three imaginative brand experiences from Miami Art Week.
Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
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