10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.
Topic | Event Marketing
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
Three Communications Experts Share Networking Tips for In-Person and Online Spaces
Best practices on making strategic and successful connections during in-person and online experiences.
100 Experiential Marketing Case Studies From the 2023 Ex Awards
Check out these 100 case studies of the year’s best experiential marketing campaigns.
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM's flagship conference has new formats, immersive activations and concise content.
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year's Experiential Marketing Summit.
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
The results of Event Marketer's latest Pulse survey, on AI in events.
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation's fastest-growing sport.
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Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Landing a Role in the C-Suite: A CMO’s Best Advice
Click here to view the 2023 winners!