Topic | Event Marketing

In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.

An experiential event in NYC is the latest marketing effort in ADT's recent brand transformation, "What Do You Want to Protect?"

CMO Kimberley Gardiner takes us on the ride.

One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.

Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.

The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.