Topic | Event Marketing

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.

The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

SXSW may have ended, but for Torchy’s Tacos the halo of its marketing stunt lingers on.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping up a number of firsts around the wild March basketball season.

Events, like "Race for the Cure" celebrate survivors, but leave a subtle message that breast cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.

For the next three months, the Red Robin Food Truck is on the road celebrating its 50th birthday with consumers.

Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.