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How to Make an Impactful B2B Product Video
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
Strategies to drive sales and marketing alignment in your organization.
ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
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Mastercard's Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
A look at the Ozempic craze—and what marketing professionals can take away from its wild success.
We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.