About Chief Marketer

Chief Marketer

Welcome to The Chief Marketer Network
Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and techniques. Today’s marketers require not only creative ideas, but the tools and methods to integrate cross channels & measure results quickly. Chief Marketer delivers – providing insights & ideas, along with the resources and technologies that empower and measure ROI.

Our portfolio includes our enewsletter series- Chief Marketer-This Week, Chief PROMO Marketer, Chief Business Marketer, Chief Marketer Tech Talk, and Chief Direct Marketer; our webinar & video series; our events- LeadsCon’s Connect to Convert, Leaders of Brand Activation; our awards- PRO Awards, CM200, MARC Awards; PROMO & B2B TopShops of leading agencies; our monthly special reports on B2C, B2B marketing and marketing technology, our quarterly strategic guides, and more.

Chief Marketer is owned by Access Intelligence, a leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions in nearly a dozen global market sectors. With a customer-centric culture dedicated to editorial excellence and marketing integrity, Access Intelligence serves business professionals worldwide with a portfolio of products, including events, e-letters, data and digital products, e-learning, magazines and e-media solutions.

Chief Marketer, 761 Main Avenue, 2nd Floor, Norwalk, CT 06851 | 203.854.6730
HQ: Access Intelligence, LLC, 4 Choke Cherry Rd, Rockville, MD 20850 | 301.354.2000

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.