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Editorial Contacts and Resources:

For Editorial Questions or Suggestions, email or call:

Beth Negus ViveirosBeth Negus Viveiros:

Beth is the managing editor of Chief Marketer and the co-programming chair for B2B LeadsCon. She has covered B2B, direct and online marketing for over 20 years at a number of industry publications, and oversees editorial content for the Chief Marketer Network, including B2B Top Shops, Chief Marketer’s exclusive listing of the country’s premier business-to-business marketing agencies. Beth is also the editor of the Chief Business Marketer, Chief Direct Marketer and Chief Marketer Tech Talk e-newsletters. She is a graduate of UMass Dartmouth and is based in the Boston area.

CONTACT: / @CMBethNegus / 617-916-2762.


Patricia OdellPatty Odell:

Patty Odell is Senior Editor at Chief Marketer. She has covered B2C marketing and brand activation for more than 20 years at a number of industry publications. She oversees The Chief Marketer 200, the industry’s comprehensive list of the top non-advertising agencies, as well as The PRO Awards, the most prestigious awards program for brand activation marketers. Patty is also the editor of the weekly This Week newsletter. She is a graduate of New York University’s Journalism School and is based in New York.

CONTACT: / @CM_PattyOdell/ 203-899-8442


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Brian Kleve
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Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 


PRO Awards