Tips for Formulating Social Media Marketing KPIs

Posted on by Chief Marketer Staff

A common pitfall for social media marketers is relying on one platform they are comfortable with to generate all KPIs rather than considering the strengths and weaknesses of each. Engagement levels vary by brand and platform—and your reporting structure should accurately reflect this. PRNEWS reviews tips for formulating social media KPIs and achieving buy-in from executive leadership.

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