Tips for Formulating Social Media Marketing KPIs

Posted on by Chief Marketer Staff

A common pitfall for social media marketers is relying on one platform they are comfortable with to generate all KPIs rather than considering the strengths and weaknesses of each. Engagement levels vary by brand and platform—and your reporting structure should accurately reflect this. PRNEWS reviews tips for formulating social media KPIs and achieving buy-in from executive leadership.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to to view the 2022 winners!