CONSUMER-MARKETING | DATA-ANALYTICS

Here are four things that could improve if marketing approached things from a science-first perspective.

A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here's what it means to marketers around the U.S.

Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.

Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

The customer experience is no longer just a check box—here's why.

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."