We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
How the brand increased conversion rates by taking upper-funnel data into account.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Lessons learned from Stop & Shop’s early-adopter approach.
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Supply-related trends in digital marketing that the industry should be watching.
