CONSUMER-MARKETING | DATA-ANALYTICS

Six ways to prepare for the impact that CPRA will potentially have upon your business.

How internal product reviews done prior to launch can help determine how the marketplace will receive your products.

Findings, consumer expectations and concerns about the holiday shopping season.

SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.

Three ways brands can tackle privacy-first marketing and win out in the end.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.