CONSUMER-MARKETING | DATA-ANALYTICS

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."

The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.