
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
Five predictions for ecommerce personalization in 2021.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
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