Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
CONSUMER-MARKETING | DATA-ANALYTICS
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now
How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
Preparing for a Post-Cookie World: Five Considerations for Marketers
Five ways marketers can prepare for the demise of third-party cookies.
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Rothy’s Used Shopify and Pinterest to Scale Digital Advertising
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
How Artsy’s Online Marketplace Leveraged Data to Connect Artists With Collectors
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