CONSUMER-MARKETING | DATA-ANALYTICS

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

How marketing and PR can work together on integrated, AI-driven strategies.

We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.

Marketers should be mindful of a few key requirements relating to collecting and processing customer data.

In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.

What the company has learned about consumer behavior on digital platforms.