CONSUMER-MARKETING | DATA-ANALYTICS

A new study has found that many marketers still struggle when it comes to listening for the signals that matter about customer behavior in the omni-channel landscape.

The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.

Five common challenges marketers face today and how AI can help.

The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.

A new holiday trends report helps marketers understand the frazzled holiday shopper.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.