CONSUMER-MARKETING | DATA-ANALYTICS

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Data points supporting the experiential marketing industry’s comeback.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Google announced it would delay cookie deprecation for another two years.

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.