CONSUMER-MARKETING | DATA-ANALYTICS

A new holiday trends report helps marketers understand the frazzled holiday shopper.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.

AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.

Here are four things that could improve if marketing approached things from a science-first perspective.

A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here's what it means to marketers around the U.S.

Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.

Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.