How Car Sharing Company Turo Uses Personalization Tools for its App Experience
What the company has learned about consumer behavior on digital platforms.
CONSUMER-MARKETING | DATA-ANALYTICS
How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you're new to data clean rooms, here are some insights to consider before getting started.
INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
Our infographic featuring the results of the latest CM Pulse survey on staffing.
Marketers on Fire: State Farm CMO Kristyn Cook
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
How Businesses Can Update the Public on the Progress of Their DEI Programs
How businesses can approach and communicate their DEI commitments.
The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
The Digital Twin of the Customer (DToC) Approach to Data Collection
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
