The Benefit of AI Tools From a Consumer Data and Analytics Perspective

Posted on by Chief Marketer Staff

Increased awareness and access to generative AI brings equal parts anxiety and excitement. There are, of course, ethical issues to contend with. But there are also significant advantages to the adoption of AI for professional use, including the increased dexterity and capacity that comes with adding AI-powered tools to your work, according to a PRNEWS piece penned by Kate LaVail, Ketchum’s Managing Director of Analytics.

“The integration of AI into the existing work of communications analysts makes it easier than ever before to pull data directly from any number of different data sources, including business and media intelligence tools, in addition to first-party data sources such as sales, traffic and customer surveys,” writes LaVail. “We are regularly creating data visualization treatments, including dashboards, that provide a much more holistic view of communications and marketing than was previously feasible.”

Read on for LaVail’s analysis of AI’s advantages from a data and analytics perspective.


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