For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.
Chief Marketer launched its inaugural Marketers on Fire LinkedIn Live on Tuesday, Sept. 26, featuring Sarah Crockett, Global CMO at Dickies. The lively industry discussion, moderated by Chief Marketer Content Director Kaylee Hultgren, covered the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.
Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.
“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…
For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.
This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.
Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.” The campaign is a modern, updated revival of the classic Mama’s Boy campaign, which first aired in 1997 and last ran in 2014.
Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.
Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…
Cars.com posted videos, like this one, on YouTube to catch up with people who where searching to re-watch Super Bowl commercials like the Audi spot. Catch up with all of our Digital All-Stars in this special report that includes CMOs from Sparkling Ice, John Hancock, IMAX, Hickory Farms and SunTrust. https://bit.ly/2U74xBN
