“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…
For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.
This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.
Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.” The campaign is a modern, updated revival of the classic Mama’s Boy campaign, which first aired in 1997 and last ran in 2014.
Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.
Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…
Cars.com posted videos, like this one, on YouTube to catch up with people who where searching to re-watch Super Bowl commercials like the Audi spot. Catch up with all of our Digital All-Stars in this special report that includes CMOs from Sparkling Ice, John Hancock, IMAX, Hickory Farms and SunTrust. https://bit.ly/2U74xBN
