Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.
Ashley Schacher, Director, Events & Sponsorships, Pernod Ricard, on why it makes sense for big brands like MasterCard to stick with campaigns that work. #PROMONext
Christie Fleming, SVP Marketing, Chicken of the Sea, on why she chose Walmart as a strategic retailer partner for the new salmon initiative.
Digital marketing has taken the forefront of the way people transact business and make purchasing decisions. Hear from acclaimed Wharton Professor David Bell as he outlines the pain points marketers face today in a digital environment, and gives tips on how they can be overcome.
Michael Goldstein, vice president & senior business leader at MasterCard talks about his global sponsorship team, planning and communication and the challenges of executing sponsorships. He spoke at PROMONext: Leaders in Promotion Marketing. #PROMONext
Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.
Campaign: We are Boston Client: New Balance Agency: Upshot
Campaign: FIFA World Cup Trophy Tour Client: Coca-Cola Agency: ignition
Campaign: Frank’s RedHot Lovers Unite Client: Frank’s RedHot Agency: MSLGroup
Campaign: Kingsford Charcoal Lights Up Grill Sales Client: Kingsford Charcoal Agency: TPN
