Videos

Saquon Barkley

Saquon Barkley Stars in Latest Campbell’s Video

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

Super 8 by Wyndham

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

cars.com

Audi

by Patty Odell

Cars.com posted videos, like this one, on YouTube to catch up with people who where searching to re-watch Super Bowl commercials like the Audi spot. Catch up with all of our Digital All-Stars in this special report that includes CMOs from Sparkling Ice, John Hancock, IMAX, Hickory Farms and SunTrust. https://bit.ly/2U74xBN

How Dr Pepper’s Custom Labels Won Over Millennials

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

Julie Barry-Velcro

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.