MARTECH | NEED-TO-KNOW-NEWS

consumer insight research team

Three Ways to Leverage Market Research in 2019

|  by Frederic-Charles Petit

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

mobile

3 Tips to Improve the Mobile Experience

|  by Jerem Febvre

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

technology and moblle ad fraud

How to Identify Mobile Ad Fraud

|  by Sven Lubek

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200