How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

Posted on by Chief Marketer Staff

Grocery delivery service FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign in New York City’s subway stations. It’s the company’s attempt to learn how weather influences people’s lives as well as understand shifting commuter traffic patterns in the post-pandemic era. AdExchanger reports on the campaign’s approach and how the brand is tracking results.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open