Five Ways to Boost ROI Through CTV and OTT Advertising

Posted on by Chief Marketer Staff

Traditional TV viewing continues to decline, with an estimated 46.6 million households moving to streaming platforms exclusively by 2024. That shift presents an opportunity for marketers to reach new audiences through the connected TV market.

Indeed, CTV advertising offers a range of benefits to marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours. (Check out this recent guest column that makes the case for CTV advertising for B2B marketing specifically.) Plus, this piece in AdExchanger explores five ways to boost ROI through CTV and OTT advertising, from leveraging “binge TV” to prioritizing the audience experience to cross-device targeting.


Related Posts

Comments are closed.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open