DIGITAL FEATURES

Marketing Like A Mother

|  by webdesign

Chief Marketer presents to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families. These 16 women, chosen from leading brands and agencies across a broad range of marketing disciplines and expertise, have met the challenges of a massively disruptive year with outstanding work and remarkable fortitude.

Influencer Marketing

Influencer Marketing 3.0

|  by Patty Odell

In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.

Digital All-Stars

Digital All Stars

|  by Patty Odell

With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…

The 2019 CMO Roundtable

|  by webdesign

In this CMO Roundtable, Chief Marketer convened 20 top marketing executives to get their take on the biggest challenges and opportunities facing their brands in 2019. From the promise of AI technology to the imperative of personalization, to the most compelling campaigns of 2018 and the impact of the #MeToo movement—we bring you all the…

content marketing

Navigating the Next Phase of Content Marketing

|  by Patty Odell

Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact.

influencer marketing 2.0

Influencer Marketing 2.0

|  by Patty Odell

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.

Masters of Measurement

|  by webdesign

Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns.

Masters of Measurement Header Image

View From The Top

|  by webdesign

What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.

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Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.