DIGITAL FEATURES

A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.

Several issues marketers should keep in mind while testing out the metaverse.

Five ways ecommerce activations can drive revenue in the metaverse.

Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Chief Marketer presents to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families. These 16 women, chosen from leading brands and agencies across a broad range of marketing disciplines and expertise, have met the challenges of a massively disruptive year with outstanding work and remarkable fortitude.

In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.

Fresh insights on how to successfully and authentically connect with LGBTQ consumers from brands that have spent decades nurturing the community, including AT&T, Stoli Vodka, T-Mobile and others.

With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…

In this CMO Roundtable, Chief Marketer convened 20 top marketing executives to get their take on the biggest challenges and opportunities facing their brands in 2019. From the promise of AI technology to the imperative of personalization, to the most compelling campaigns of 2018 and the impact of the #MeToo movement—we bring you all the…