View the story The Marketer & Media Network can help you market to marketers by connecting with your key decision makers and decision influencers across the most active segments of the media and marketing industry. Using our platform of websites, events, online communities and digital outreach along with the creative and innovative solutions provided by…
View the story Menu INTRO IBM SALESFORCE COLGATE-PALMOLIVE EQUIFAX ESPN SONY ELECTRONICS MICHELOB ULTRA CISCO PELOTON AB INBEV What does it take to be a modern CMO? In our conversations with chief marketers over the past year, we’ve gathered the following: *A relentless commitment to the customer. *The ability to drive business results and measure…
Chief Marketer presents to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families. These 16 women, chosen from leading brands and agencies across a broad range of marketing disciplines and expertise, have met the challenges of a massively disruptive year with outstanding work and remarkable fortitude.
In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.
Fresh insights on how to successfully and authentically connect with LGBTQ consumers from brands that have spent decades nurturing the community, including AT&T, Stoli Vodka, T-Mobile and others.
With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…
In this CMO Roundtable, Chief Marketer convened 20 top marketing executives to get their take on the biggest challenges and opportunities facing their brands in 2019. From the promise of AI technology to the imperative of personalization, to the most compelling campaigns of 2018 and the impact of the #MeToo movement—we bring you all the…
Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact.
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.
Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns.
