How Budweiser’s World Cup Campaign Supports First-Party Data Collection
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Topic | Consumer Data
How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
The Benefits of Zero-Party Data Versus First-Party Data
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
Six Ways Marketers Can Approach CPRA Compliance
Six ways to prepare for the impact that CPRA will potentially have upon your business.
Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
Six Ways Marketers Can Prepare for a Cookie-Less Future
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
