Topic | Consumer Data

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

A look at how the CDPA and CPRA differ--and what’s covered under each law.

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

Steps marketers should take in order to comply with California's consumer privacy regulation.

How to use qualitative and quantitative data together to avoid failed product launches.

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.