Topic | Consumer Data

Database Tech & Facebook Custom Audiences

|  by Chief Marketer Staff

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

2014 Marketing Takeaways

|  by Chief Marketer Staff

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

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