
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand's strategy for growth.
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
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