Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.

Branding/Marketing

PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’

We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand’s new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year.

Marketers on Fire

Marketers on Fire: Denon CMO on Katy Perry Collab and Marketing Campaign for PerL Earbuds

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons learned from previous marketing gigs.

Conversations

Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.

Conversations

Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Data Driven ROI

The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

Video Marketing

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

Engagement

Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

Social

6 Elements of Compelling Video Content on TikTok

Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.

Video Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.