Articles by Kaylee Hultgren

Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’

|  by Chief Marketer Staff

In the world of experiential marketing, COVID-compliant events are surfacing with new, fresh formats and settings. Case in point: Freeform’s  outdoor screening on April 15 for the premiere of the series “Cruel Summer,” which traded a ballroom for balconies, featured pre-stocked hotel rooms with swag and ‘90s-themed décor and included a related roller rink event…

Rethinking KPIs and Campaign Measurement in a Post-Cookie World

|  by Chief Marketer Staff

It’s been the talk of the digital advertising industry for some time now: the fate of digital measurement as third-party cookies dissipate. The methods digital marketers use to gauge the success of their campaigns will shift dramatically. That translates to a new framework—and new KPIs—with which to measure campaign effectiveness. Here’s how marketers can prepare…

Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz

|  by Sherry Chiger

Thanks to increasing COVID-19 vaccination rates, Americans are becoming willing and able to travel—and travel brands are ramping up their marketing efforts. Below are just a few of the early campaigns in what promises to be a spring and summer cornucopia of travel-related marketing. United Airlines and Chase Card Services decided to capitalize on pent-up…

Forrester Report: B2B Marketers Need to Lead, Not Support

|  by Sherry Chiger

For B2B marketers, it’s no longer enough to define and protect the brand, help generate leads, and support sales. Going forward, B2B marketing leaders also need to be leaders within their organizations. Rather than supporting other functions and stakeholders, marketing needs to “become the architect of organizational success,” according to the forthcoming “The Future of…