Articles by Kaylee Hultgren

What to Expect From the FTC’s Updated Enforcement Guidelines on Influencer Marketing

|  by Chief Marketer Staff

Legal experts are anticipating what the FTC’s forthcoming revised guidelines for influencers will entail, according to an article in PRNEWS. Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant. For more detail, read on in PRNEWS.

Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms

|  by Chief Marketer Staff

In light of additional data sources fueled by new technologies, there’s a greater need to organize the information. Enter: customer data platforms (CDPs), which help marketers manage data compliance in the face of consumer privacy laws. But they also support a growing number of marketing use cases, including digital advertising, customer segmentation and email marketing.…

Five Ways to Leverage QR Codes for Touchless Experiences

|  by Chief Marketer Staff

In-person experiences are getting an assist from a simple yet efficient technology that appears to be having its moment: the QR code. With touchless tech now a key component of IRL experiences, the codes allow consumers to unlock engagements safely while helping marketers collect data to inform their business strategies. From a Van Gogh immersive…

How to Digitize Customer Service: Five Tips From Forrester

|  by Chief Marketer Staff

Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seemingly integrated across companies. Forrester reasons that…

Gap CMO on Connecting With Consumers on an Emotional Level Through Content

|  by Chief Marketer Staff

Gap’s challenge from a marketing perspective is connecting with consumers on an emotional level season after season. So, when its vintage logo sweatshirts became a fashion trend this year on TikTok, the brand capitalized on the buzz and crowdsourced the color for its next hoodie. The brand is connecting with consumers by collaborating with culture…

Five Ways to Create Customer-Centric Posts on Social Media

|  by Chief Marketer Staff

Savvy marketers know to place the customer at the center of all they do. But when it comes to reflecting that value on social media, it must be done strategically. Following are five ways to create consumer-centric posts on social media, according to an article in PRNEWS. Celebrate Successes Spotlight your customers when they receive…