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The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
GenAI can fuel creative, but it's also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company's specific needs.
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.
There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.
Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.