Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Five predictions for ecommerce personalization in 2021.
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.
A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.
