Topic | OneTrust

Why Consent and Preference Management

Why Consent and Preference Management

OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer experience. Learn more or get started.

The Complete Guide to First-Party Data

The Complete Guide to First-Party Data

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric…

How to Transform Healthcare Marketing and Increase Business Growth

How to Transform Healthcare Marketing and Increase Business Growth

Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a…

10 Tips to Master Consent Management

10 Tips to Master Consent Management

The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!