
Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce

How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion
by Chief Marketer Staff
- LinkedIn Marketing

Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection
by Chief Marketer Staff
- Data Collection

Kind Snacks Pops Up a Secret Farmers Market in New York City
by Chief Marketer Staff
- Event Marketing

Marketers on Fire: Labcorp CMO Amy Summy
by Kaylee Hultgren
- Labcorp

Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising
by Chief Marketer Staff
- Digital advertising

Three Ways Brands Can Optimize Ecommerce Experiences
by Chief Marketer Staff
- Ecommerce
Chief Marketer Videos
by Chief Marketer Staff
“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…
PRO Awards
CHIEF MARKETER 200 Winners Announced
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