LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
LinkedIn has functioned as an online advertising platform for B2B marketing for years. But this past week, it announced new connected TV ad placements to help B2B folks target audiences off the platform. An article in CM sister pub AdExchanger explains why LinkedIn has decided to play in CTV, and how marketers can reap the benefits.
“LinkedIn announced new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies,” writes AdExchanger‘s Alyssa Boyle. “Through LinkedIn’s campaign manager, clients can purchase streaming ads from CTV publishers, including Roku, Samsung and NBCUniversal.”
Read AdExchanger‘s interview with Penry Price, LinkedIn’s VP of Marketing Solutions, about the platform’s CTV strategy, benefits to B2B marketers, and partnerships with data providers.
