Consumer Data Privacy Archives

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.

Email

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.

Data & Analytics

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

Data Driven ROI

Google Postpones Third-Party Cookie Phase-Out to Late 2024

In the land of third-party cookie deprecation, marketers have been handed a reprieve.

Data & Analytics

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

How marketers can prepare for future statutes without starting the compliance process from scratch.

Data & Analytics

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.

Data & Analytics

Google Brings Privacy Sandbox to Android Devices

What Google’s latest privacy move means for the marketing and mobile advertising communities.

Data & Analytics

The Benefits of Zero-Party Data Versus First-Party Data

How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.

Data & Analytics

Six Ways Marketers Can Approach CPRA Compliance

Six ways to prepare for the impact that CPRA will potentially have upon your business.

Data & Analytics

How SurvivorNet Leveraged First-Party Data to Create Multiple Content Journeys

SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.