MARTECH | ROI-METRICS

How a solid customer data hygiene strategy can help yield higher marketing ROI.

The effects of programmatic advertising's accelerated growth during the pandemic.

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Companies should examine their martech stacks in order to determine potential cost savings.

A sound data management strategy is critical as the landscape becomes more complex.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.