MARTECH | ROI-METRICS

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.

SEO results can be improved by up to 10 times with a strong content marketing strategy.

Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.