MARTECH | ROI-METRICS

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.

SEO results can be improved by up to 10 times with a strong content marketing strategy.

Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.

Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?

Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Here are the five steps to creating a successful Google Analytics implementation.