MARTECH | ROI-METRICS

Companies should examine their martech stacks in order to determine potential cost savings.

A sound data management strategy is critical as the landscape becomes more complex.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.