The Six Dimensions of Data Quality
A look at six dimensions of data quality to consider as a framework for evaluating, enhancing and enriching your data.
Topic | Melissa
THE SIX DIMENSIONS OF DATA QUALITY
Best practices for marketing departments to ensure your data is clean, accurate and actionable
MARKETING DATA: Determining What Matters Most
How to Utilize Data to Advance Business Objectives
Why Brand Experience Should Be At The Center of Your Marketing Strategy
Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand…
2019 Data Benchmark Study: Historic Survey of 650 Marketers
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Click here to view the 2023 winners!