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CM Weekly 10.17.21

CM Weekly October 17, 2021 It’s no secret that Gen Z is passionate about the fight against climate change—perhaps more than any other generation. According to a 2021 Deloitte survey, protecting the environment is the number one concern for the demographic, ahead of unemployment and healthcare. Moreover, the majority of Gen Z consumers would be…

CM Weekly 10.10.21

CM Weekly October 10, 2021 We launched a brand new recognition program at Chief Marketer this week that we are thrilled to share with you: our first annual Top Women in Marketing Awards, celebrating the contributions and impact of women in marketing. It’s a well-deserved shout out to the women among us who hustle from…

CM Weekly 10.3.21

CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…

CM Weekly 9.26.21

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

CM Weekly 9.19.21

CM Weekly September 19, 2021 When it comes to telling more inclusive stories, there simply are no shortcuts. For brands to hit the mark, they must listen to audiences proactively and with genuine curiosity. It’s one key takeaway from a conversation with Amazon Prime Video & Studios Global CMO Ukonwa Ojo, who spoke at the…

CM Weekly 9.12.21

CM Weekly September 12, 2021 Chief Marketer is well into its second year of fanning industry flames through our Brands on Fire and Marketers on Fire content series, showcasing some of the world’s most innovative bands and executives making all the right moves. So as we head into fall, let’s take pause and highlight some…

CM Weekly 8.29.21

CM Weekly August 29, 2021 To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of this week, it surpassed one…