Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
FirstEnergy Looks to Brighter Future With Branding Campaign
An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.
Better B2B Video: 6 Key Tips
Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
Wix Partners With Fortnite Team FaZe Clan
Digital Experience: What Martech Path Is Right For You
What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?
Marketing Benefits of AI and Machine Learning
Revenue Impact Biggest Benefit of B2B Digital Transformation
New Special Report: Creating Customer Confidence
Click to Call: Why Businesses are Moving Away from the Dial Tone
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Timing Matters in Email Marketing: Report
The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities
CCPA is Coming: Are You Ready?
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
5 Rockstar Client Presentation Skills
A Roundup of Some of the Hottest Father’s Day Brand Activations
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
The Case for Investing in AI for Advertising
AI Could Drive Double Digit Marketing Growth
2019 Data Benchmark Study: Historic Survey of 650 Marketers
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
Wells Fargo Steps Out of Its B2B Comfort Zone
UL Builds Brand Platform Based on Trust
Livestream Gaming Viewership Adds Up for Mobcrush
Oracle Increases Sales Enablement with Refined Content Creation Process
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
Focus on SEO Boosts Traffic for SmarterTravel
