HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
Achieving Direct Mail ROI Through an Integrated Marketing Approach
There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
Forrester Report: B2B Marketers Need to Lead, Not Support
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Salesforce Customer Data Platform Set to Launch in October
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Four Ways to Increase Ecommerce Engagement and Sales
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
How Agencies Can Help Brands Weather Crises
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Chief Marketer Announces the 2021 CM200
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
Why Martech Investments Aren’t Optimized: Infographic
Put your best marketing of 2020 in the spotlight and enter your campaign in one (or more!) of 46 categories. Click here to submit.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
