Cleveland Browns Win and Bud Light Unlocks Fridges
Since the start of the 2018 NFL season, Bud Light has promised Browns fans that with a win, free beer would flow across the city.
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
Tips from Grammarly on Creating a Flagship Email Product
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Evolving Your Sales Meeting for 2018
15 Ways to Trim Marketing Budgets
The Challenge of Deciding Between B2B or B2C for Your Start-Up
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
Voice-Activated Technology Goes Mainstream: Are You Ready?
Marketers, Your Jobs Are Safe from AI…For Now
Improving the Performance of Recommendation Engines
First New Ad Further Distances Papa John’s Founder
A new agency and a new campaign, Voices, give a fresh start to the pizza maker after the ousting of its longtime founder and frontman John Schnatter .
Domino’s Tattoo for Free Pizza Anyone?
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Amazon Ad Profits to Soar: Analyst
Marketing and Sales Teams Move Closer at Mars Food
What the Military Can Teach Us About Leadership (It’s Not What You Think)
Reengaging Email Subscribers: Tips From the United Nations Foundation
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
