According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
Five things B2B marketers can do right now to succeed in a cookieless world.
The results of Chief Marketer's latest Pulse Survey.
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
Profiles & Campaigns
Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?