Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
Profiles & Campaigns
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel.
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.