Conversations

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

Branding/Marketing

Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency

AI

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.

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ROI | Metrics

How AI Is Changing Advertising’s Hottest Currency: Attention Metrics

Digital

DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

Acquisition

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

ROI | Metrics

Gartner: 39% of CMOs Plan to Reduce Labor Costs and Cut Agency Allocations

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Data-Driven Thinking

Retail Media’s Growing Pains: How To Push For Transparency Before The Bubble Bursts

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PR/Comms

Branding/Marketing

Creativity as a Verb: PR’s Role at Cannes Lions 2025

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Corporate Social Responsibility

PRNEWS Unveils Winners of the 2025 Impact Communications Awards

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Experiential

B-to-C Events

The Brief: Portal-Potties and Scrub Clubs

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Banking on Vaults

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Sports Business

Cynopsis: Sports

Cynopsis Sports 5/27/25: NFL Commissioner Roger Goodell on stage at Netflix’s upfront presentation to discuss the streamer’s exclusive Christmas Day games.

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Cynopsis: Sports

Cynopsis Sports 4/29/25: BIG3 adds VICE Sports to their season eight media lineup

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Shopper/Retail

Tech & AI

Walmart launches generative AI shopping chatbot

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Most Read

Michaels snaps up Joann’s intellectual property, brands 

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Ad Ops

AI

What Podcasting Gets Right About Attention (Even If the Budgets Don’t)

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AI

What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss

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Linear/Connected TV

Cynsiders

Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing

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All Roads Led to YouTube for “And They’re Jewish”

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Lead Gen

Latest

CMS Cracks Down on Medicare TPMOs

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The FCC Strikes Back Against AI Voice Channels

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Cable TV Ops

Programming

Life Independent: Reelz Among Indy Nets Navigating Upfronts

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Programming

“Phineas and Ferb” Makes a Triumphant Return

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Resources

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

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A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

Winners

PR Platinum Award Finalists Named

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PRNEWS’ Agency Elite Top 120

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