Gillette's new spot has sparked passionate dialogues. But despite lots of support, some said the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.
Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.
There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.
Profiles & Campaigns
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.