Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.
Profiles & Campaigns
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.