A new agency and a new campaign, Voices, give a fresh start to the pizza maker after the ousting of its longtime founder and frontman John Schnatter .
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
The report outlines five insights on how the chief growth officer is advancing the growth agenda.
Profiles & Campaigns
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.