Lingerie brand ThirdLove Uses Online Personalization to Boost Conversions
Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign
Five Ways to Apply Diversity and Inclusion to Events
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Why Martech Investments Aren’t Optimized: Infographic
The AI Paradox: Why More Automation Means We Need More Humanity
New Special Report: Creating Customer Confidence
Big Martech Changes Help DXL Engage Shoppers
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
The Microsoft Tiny House—2019 Gold PRO Award
CCPA: 3 Tips to Get Ready for Compliance
The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities
Retail Ho Ho Holidays: 3 Tips for Improving Sales
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.
Ideas to Steal from MVPro Winning Campaigns
Don’t Let AI Bias Derail Your Marketing Efforts
CMO Pressure Forces Dramatic Agency Transformation in 2020
October’s B2B and Martech Top 10
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
CDP Helps Ancestry Improve Data Oversight
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
2019 Data Benchmark Study: Historic Survey of 650 Marketers
5 Steps to Successful Digital Transformation
How Mountain Dew Turned Around Softening Sales in Western States
B2B Customer Experience: Why CX Matters Across the Entire Funnel
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
How Target Climbed Out of its Sales Slump
Q&A: PwC’s Path to Digital Transformation
KFC’s New Dating Game Seeks Love for the Colonel
