To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
A look back at the biggest events and disruptions in retail marketing last year.
Profiles & Campaigns
How agencies can help brands create stability amid the chaos of another tumultuous year.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?