Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.
The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
Profiles & Campaigns
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
Birchbox will set up in-store experiences in an initial 11 test locations rolling out this December through early 2019.