Events, like "Race for the Cure" celebrate survivors, but leave a subtle message that breast cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.
Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.
Profiles & Campaigns
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.