IHG Hotels & Resorts Plunks Down its Largest Single Marketing Investment in a Decade
Heather Balsley the svp of global marketing mainstream brands at IHG Hotels & Resorts takes us through the strategy and execution.
ABM Helps TimeTrade Improve Marketing ROI
ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
AI Helps KPMG Realign Digital Marketing Focus
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
Digital Experience: What Martech Path Is Right For You
Marketing Benefits of AI and Machine Learning
New Special Report: Creating Customer Confidence
Revenue Impact Biggest Benefit of B2B Digital Transformation
CMO Q&A: Promethean CMO Cheryl Miller on the Education Market
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.
B2G: Why Marketers Shouldn’t Forget About Government Workers
5 Ideas for Innovative B2B Video Marketing
Understanding the Buyer’s Journey
Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes
Top 10 B2C Stories from July
Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.
Direct Mail: 7 Tips for Making the Most of the Post
Facebook Campaign Budget Optimization: What Marketers Need to Know
Identifying Affinities in Second-Party Data
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
Click to Call: Why Businesses are Moving Away from the Dial Tone
The Case for Investing in AI for Advertising
2019 Data Benchmark Study: Historic Survey of 650 Marketers
AI Could Drive Double Digit Marketing Growth
Wells Fargo Steps Out of Its B2B Comfort Zone
UL Builds Brand Platform Based on Trust
Livestream Gaming Viewership Adds Up for Mobcrush
Oracle Increases Sales Enablement with Refined Content Creation Process
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
Focus on SEO Boosts Traffic for SmarterTravel
