High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
6 Tips for Choosing the Right B2B Influencer
If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.
4 Top Trends: Marketing Leaders Sound Off
Hiscox Debuts Barcode Campaign to Target Small Businesses
Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making
10 Trends for Managing Brand Reputation
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
Five Ways to Use Text Analysis
Scalability Outweighs Martech Functionality for Retailers: Forrester
New Special Report: Creating Customer Confidence
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
Jack Daniel’s AR App Unlocks Experience Even on Tiny Airplane Bottles
The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.
Lush UK Closes Social Media Accounts
Proving the Value of PR
It’s a Freakshow All Right
5 Steps to Improving Multicultural Marketing Campaigns
Consider these five ideas for making your multicultural marketing campaigns inclusive.
True Food Kitchen New CMO is Cooking up Some Modern Marketing
5 Tips to Win a Coveted 2019 PRO Award
Social Media is the New Retail Storefront
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
Instagram Users Can Now Shop on the Spot
2019 Data Benchmark Study: Historic Survey of 650 Marketers
4 Emerging Mobile Marketing Trends for CMOs
Understanding and Marketing to the Modern LGBTQ Community
5 Tips to Win a Coveted 2019 PRO Award
L.L.Bean and Washington Post on Why Integrating Departments Made Sense
True Food Kitchen New CMO is Cooking up Some Modern Marketing
2019 B2B Marketing Watch: Top Opportunities for the New Year
2018 Top 10: Our Most Read Stories
Presenting the 2019 CM200
Top 2019 Digital Marketing Trends and Predictions
2019 Trends: Martech Spending Continues to Rise
CMS State of the Art: What You Need to Know in 2019
