Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
What tech do you need to consider to talk more quickly with your target customers online?
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
Profiles & Campaigns
The olive oil is testing connected TV ad placements with services such as Hulu and Sling to reach younger buyers.
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.