First New Ad Further Distances Papa John’s Founder
A new agency and a new campaign, Voices, give a fresh start to the pizza maker after the ousting of its longtime founder and frontman John Schnatter .
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
What’s On Marketers’ Minds? Trust, Authenticity and Change
Volvo Ocean Race is Experential Showcase for HCL
Evolving Your Sales Meeting for 2018
Connecting Employees With Brand Helps Fuel Grant Thornton
The Challenge of Deciding Between B2B or B2C for Your Start-Up
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
Voice-Activated Technology Goes Mainstream: Are You Ready?
Marketers, Your Jobs Are Safe from AI…For Now
Improving the Performance of Recommendation Engines
CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
The report outlines five insights on how the chief growth officer is advancing the growth agenda.
Stop Talking About Attribution and Start Looking at Incrementality
Creative Alternatives When Working with Influencers
Subaru New “Love” Slogan Captures Essence of New SUV
The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Amazon Ad Profits to Soar: Analyst
Marketing and Sales Teams Move Closer at Mars Food
What the Military Can Teach Us About Leadership (It’s Not What You Think)
B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
