Heather Balsley the svp of global marketing mainstream brands at IHG Hotels & Resorts takes us through the strategy and execution.
ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.
Profiles & Campaigns
Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.