Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
These B2B marketing stories were the most read so far this year.
How ecommerce businesses can enhance customer engagement and increase sales.
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
Profiles & Campaigns
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?