Arizona State Builds Alumni Affinity
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Marketing Spending Getting Outpaced by R&D: Report
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
Samsung Increases B2B Focus
Better B2B Email—10 Quick Tips
Storytelling in Marketing: The Importance of Brand Narrative
Avoiding B2B Marketing and Sales Disconnect
Click to Call: Why Businesses are Moving Away from the Dial Tone
What tech do you need to consider to talk more quickly with your target customers online?
AI Could Drive Double Digit Marketing Growth
Five Ways to Use Text Analysis
New Special Report: Creating Customer Confidence
Scalability Outweighs Martech Functionality for Retailers: Forrester
The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
Barbie Takes on Closing the Dream Gap For Girls
Quit Blaming the Fish: How to Get Viewers to Watch Your Videos
Creating Viral Content [Infographic]
How L.L.Bean Mastered a Sophisticated Measurement Strategy
Filippo Berio Connects With Cooks Via TV
The olive oil is testing connected TV ad placements with services such as Hulu and Sling to reach younger buyers.
Why Unified Communications Are Crucial for Unified Commerce
The Key to Influencer Marketing Success
Brand Voice Examples for Creative Marketers
Q&A: TD Bank Gets Human With Localized Marketing
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
5 Tips to Win a Coveted 2019 PRO Award
2019 Data Benchmark Study: Historic Survey of 650 Marketers
Instagram Users Can Now Shop on the Spot
AXE and Cizzorz Ask Video Gamers to Bring it On!
Ryan Reynolds Pokémon Stunt Delivers a Whopping 4 Million Views … So Far
Ellie Mae Creates an “Experience” for B2B Buyers
The Amazing Brands that Rank Tops in Viral Sharing
2019 B2B Marketing Watch: Top Opportunities for the New Year
2018 Top 10: Our Most Read Stories
Presenting the 2019 CM200
Top 2019 Digital Marketing Trends and Predictions
2019 Trends: Martech Spending Continues to Rise
CMS State of the Art: What You Need to Know in 2019
