Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
A look back at our recent conversations with CMOs making waves in the industry.
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
2023 PRO Awards: Winners and Finalists Announced
Fueling Enhanced Email Intelligence: The Foundation for Effective Data Science and Analytics Initiatives
Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution
Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer's latest Pulse Survey.
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The Six Dimensions of Data Quality
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
2023 PRO Awards: Call for Entries
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
2023 Market Like a Mother Honorees Revealed
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
The Business Value of Consent and Preferences
Why Martech Investments Aren’t Optimized: Infographic
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Landing a Role in the C-Suite: A CMO’s Best Advice
Click here to view the 2023 winners!