These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.
Profiles & Campaigns
Consider these five ideas for making your multicultural marketing campaigns inclusive.
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.