Millions of Prizes in Starbucks Virtual Games
Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.
Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
Customize Your B2B Approach for Better Engagement
Why Brands Need to Shift Their Focus to ‘Defining Moments’
Evolving Your Sales Meeting for 2018
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
Voice-Activated Technology Goes Mainstream: Are You Ready?
Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.
Marketers, Your Jobs Are Safe from AI…For Now
Improving the Performance of Recommendation Engines
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
“Whatever Froots Your Loops” Takes on Bullying with United Way
Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges
Tweet—and a Knorr Meal will Appear at Your Door
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel.
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Inside FX, Fox and Hulu’s Comic-Con Activations
Rocky Collaboration, Lack of Respect—Challenges Abound for Creatives: Report
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
Catch Up on July’s Greatest B2C Reads
Nesquik Stages First Experience—Marketer Tells All
Break Down the Wall Between B2B Sales and Marketing
Tweet—and a Knorr Meal will Appear at Your Door
Six Rules for Innovative Storytelling
Catch Up on July’s Greatest B2C Reads
Nesquik Stages First Experience—Marketer Tells All
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Burns & Wilcox Wins Big With PGA Sponsorship
AI For Marketers: What it is, where it’s going and how to use it
W Hotels Creates One-of-a-Kind Experience at Coachella
Vans Skateboarding Clinics Celebrate Girls
Wakanda Forever: Black Panther’s Lessons for Marketers
