Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Second City Works Takes B2B Content Seriously
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
Tech Brands Go Beyond Short Form Video
Cross-Team Coordination Imperative for Email Marketing Success
The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities
Making Direct Mail Work Harder: Three Tips
Marketing Automation Helps Tower Improve Email Prospecting
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
Chatbots from Czech to Chinese (And Everywhere in Between)
The Challenge of Deciding Between B2B or B2C for Your Start-Up
New Special Report: Creating Customer Confidence
Voice-Activated Technology Goes Mainstream: Are You Ready?
Coke Mixes Languages but Should have Checked with a Translator
Marketing blunders can turn brands red-faced, like this one from Coca-Cola.
American Express Tackles Seahawks Home Games with Experiences
What’s More Important in Marketing—Art or Science?
Natural Language Generation Fuels Marketing, Decreases Time to Market
How to Beat the High Cost of Digital Advertising for Black Friday and Beyond
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
FBI Asked ANA for Help in Media Buying Practices Investigation
Influencer Marketing: A 4-Step Guide to Brand Safety
How Mila Kunis Put Jim Beam Back in the Game
Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
6 Simple Secrets to Write Copy with Impact
New POM Campaign Pitches to the Worrier in Us All
Attribution Still a Huge Challenge for B2B Marketers: Report
