How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Profiles & Campaigns
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?