The Power of Brand Narrative: 5 Ways to Create It
We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.
The Psychology of Sales and Marketing Alignment
Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here's how.
Sales and Marketing Pros Need Stronger Relationships: Report
How CMOs Can Comply With California’s New Data Privacy Law
Evolving Your Sales Meeting for 2018
Customize Your B2B Approach for Better Engagement
Voice-Activated Technology Goes Mainstream: Are You Ready?
Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.
Marketers, Your Jobs Are Safe from AI…For Now
Improving the Performance of Recommendation Engines
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Skullcandy Gets Fans to Listen With Concert Series
Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.
Subaru Stages Unique Promotions at REI Outessa Events
Millions of Prizes in Starbucks Virtual Games
End Family Fire Campaign Works to End Unintended Gun Deaths
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel.
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Inside FX, Fox and Hulu’s Comic-Con Activations
Rocky Collaboration, Lack of Respect—Challenges Abound for Creatives: Report
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.
Tinder for Car-Shopping? Cars.com says YES!
Why Brands Need to Shift Their Focus to ‘Defining Moments’
“Whatever Froots Your Loops” Takes on Bullying with United Way
Tweet—and a Knorr Meal will Appear at Your Door
Six Rules for Innovative Storytelling
Catch Up on July’s Greatest B2C Reads
Nesquik Stages First Experience—Marketer Tells All
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Burns & Wilcox Wins Big With PGA Sponsorship
AI For Marketers: What it is, where it’s going and how to use it
W Hotels Creates One-of-a-Kind Experience at Coachella
Vans Skateboarding Clinics Celebrate Girls
Wakanda Forever: Black Panther’s Lessons for Marketers
