American Express Tackles Seahawks Home Games with Experiences
Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.
FBI Asked ANA for Help in Media Buying Practices Investigation
The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported.
Attribution Still a Huge Challenge for B2B Marketers: Report
Marketers Seek More Sales than Audience Feedback on Content
Evolving Your Sales Meeting for 2018
Influencer Marketing: A 4-Step Guide to Brand Safety
Marketing Automation Helps Tower Improve Email Prospecting
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
Chatbots from Czech to Chinese (And Everywhere in Between)
The Challenge of Deciding Between B2B or B2C for Your Start-Up
Voice-Activated Technology Goes Mainstream: Are You Ready?
How to Beat the High Cost of Digital Advertising for Black Friday and Beyond
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
New POM Campaign Pitches to the Worrier in Us All
What Micro-Influencers Really Think about Brands: Study
MLB Players Can Now Pitch Beer
How Mila Kunis Put Jim Beam Back in the Game
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
Two Creatives Send Soap Gift Boxes to Senators with Chilling Messages
15 Ways to Trim Marketing Budgets
The New Rules of Using Feminism in Marketing
Walgreens Buys a Stake in Birchbox and Sets up In-Store Beauty Experiences
Birchbox will set up in-store experiences in an initial 11 test locations rolling out this December through early 2019.
