Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
Marketing blunders can turn brands red-faced, like this one from Coca-Cola.
Profiles & Campaigns
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.