Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
Is Your B2B Audience Ready for Memes?
Are memes appropriate for B2B marketing? It all depends on who you’re targeting.
UL Builds Brand Platform Based on Trust
Wells Fargo Steps Out of Its B2B Comfort Zone
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
B2B Video Length Drops, but Engagement Increases
Marketing Benefits of AI and Machine Learning
Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.
Revenue Impact Biggest Benefit of B2B Digital Transformation
Click to Call: Why Businesses are Moving Away from the Dial Tone
New Special Report: Creating Customer Confidence
AI Could Drive Double Digit Marketing Growth
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.
Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD
3 Ideas for Optimizing Inbound Phone Calls
The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities
P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions
5 Rockstar Client Presentation Skills
A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.
A Roundup of Some of the Hottest Father’s Day Brand Activations
Focus on SEO Boosts Traffic for SmarterTravel
Marketing Structures Keeping Customers and Brands Apart—Report
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
5 Tips to Win a Coveted 2019 PRO Award
2019 Data Benchmark Study: Historic Survey of 650 Marketers
Instagram Users Can Now Shop on the Spot
TeePublic Follows Trends and Marketing Metrics
Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
UNO Spices Up its Value Platform and Customers Come Running
Tips from a Partnership Marketing Guru—Carnival’s VP Partnerships
Rockwell Automation Launches Maker Challenge
Caterpillar Digs Into Emotional Side of B2B Marketing
