Poland Spring Taps Instagram Love to Encourage Recycling
Less than 30 percent of plastic bottles get recycled in the U.S. Poland Spring is trying to help with a new social campaign.
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
AI Helps KPMG Realign Digital Marketing Focus
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
CMO Q&A: Promethean CMO Cheryl Miller on the Education Market
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
Digital Experience: What Martech Path Is Right For You
Marketing Benefits of AI and Machine Learning
New Special Report: Creating Customer Confidence
Revenue Impact Biggest Benefit of B2B Digital Transformation
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?
5 Ideas for Innovative B2B Video Marketing
Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes
Understanding the Buyer’s Journey
Top 10 B2C Stories from July
Direct Mail: 7 Tips for Making the Most of the Post
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
Facebook Campaign Budget Optimization: What Marketers Need to Know
Identifying Affinities in Second-Party Data
Creative Teams Are Not Happy, But There Are Solutions
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
Click to Call: Why Businesses are Moving Away from the Dial Tone
The Case for Investing in AI for Advertising
2019 Data Benchmark Study: Historic Survey of 650 Marketers
AI Could Drive Double Digit Marketing Growth
Wells Fargo Steps Out of Its B2B Comfort Zone
UL Builds Brand Platform Based on Trust
Livestream Gaming Viewership Adds Up for Mobcrush
Oracle Increases Sales Enablement with Refined Content Creation Process
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
Focus on SEO Boosts Traffic for SmarterTravel
