CONSUMER-MARKETING | RETENTION

Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?