The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
CONSUMER-MARKETING | RETENTION
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome's privacy announcement.
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Wayfair, Pandora, Diageo Executives Weigh In on 2020 Marketing Opportunities
Brand marketers discuss the challenges and opportunities top of mind in 2020.
Tips for Ensuring Customer Loyalty in 2020
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
Formulating Your 2020 Data-Driven Marketing Strategy
A sound data management strategy is critical as the landscape becomes more complex.
Insights for Marketers on CCPA Compliance
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
