Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
CONSUMER-MARKETING | RETENTION
How Marketers Can Prepare for a Cookie-less Future
Marketers can monitor three critical areas in order to make the transition to a cookie-less web.
How OOH Advertising Might Play Out Post-Pandemic
Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.
Test-and-Learn Methodology: Five Considerations for Marketers
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
Brands on Fire: SmileDirectClub
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
