The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.
Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.
Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.
Experts from Cartoon Hangover, Lord Hobo Brewing, Building Engines, First Data and more share their secrets for content marketing success.
A new holiday trends report helps marketers understand the frazzled holiday shopper.
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
