Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
CONSUMER-MARKETING | RETENTION
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition
How the brand increased conversion rates by taking upper-funnel data into account.
The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection
How the company transitioned to a points-based loyalty offering for customers.
The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
How the Marketing Industry Can Navigate Supply Chain Issues
Supply-related trends in digital marketing that the industry should be watching.
SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
