CONSUMER-MARKETING | RETENTION

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Five common challenges marketers face today and how AI can help.

Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."