CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
CONSUMER-MARKETING | RETENTION
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition
How the brand increased conversion rates by taking upper-funnel data into account.
The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
