CONSUMER-MARKETING | RETENTION

Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?

Check out our Top 10 most widely read articles from June in case you missed them.

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.

Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.

Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.