How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing
CMO of game developer Scopely says performance marketing is about more than mathematics.
CONSUMER-MARKETING | RETENTION
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
How Pandora Manages Trove of Historical Data With the Help of ActionIQ’s CDP
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
