MARTECH | RESEARCH

AI video

Using AI to Inform Your Video Marketing Strategy

|  by Fernando Sabre

Artificial intellience (AI) can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests. Video developers can use AI-based data collection tools to understand the content their customer base engages with and develop videos based on these insights. AI removes the necessity for creating a video, releasing it,…

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200