Topic | advertising

2015 NCAA Tournament Round-Up

|  by Chief Marketer Staff

As the country's best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.

Kellogg's While You Sleep

Kellogg’s Shifts Marketing to Dark of Night

|  by Andrew Adam Newman (NYT)

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

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