Topic | advertising

2015 NCAA Tournament Round-Up

|  by Chief Marketer Staff

As the country's best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.

Kellogg's While You Sleep

Kellogg’s Shifts Marketing to Dark of Night

|  by Andrew Adam Newman (NYT)

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

Global Mobile Advertising Market: $5.3 Billion in 2011

According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.