Under Wraps

Posted on by Chief Marketer Staff

Thought the anonymity of a plain brown wrapper was purely for smut? Think again.

For a $10 surcharge above the $29.95 six-issue subscription price, the publishers of Modern Ferret magazine will deliver each issue in discreet packaging. The service is offered for readers who live in “ferret-free zones,” where keeping the pets isn’t legal. (The entire state of California, for example, is a ferret-free zone.)

Such subscriptions are shipped in a plain, opaque envelope that bears “MFM” and a P.O. box as the return address.

For those readers who fear having their financial records subpoenaed by animal rights organizations (or tenant boards), the publishers will accept checks and money orders made payable to “Crunchy Concepts Inc.”

Should even that level of subterfuge be unpalatable, the magazine’s Web site (www.modernferret.com) suggests “having the magazine sent to your place of work or having it sent to the home of a friend or relative who does not own ferrets.

“If you are sending the magazine to an alternate location, please let us know so that we don’t have to worry about putting your ferrets in peril.”

Of course, there may be a question of prurience after all: The publishers promise that each issue features ferret care information and tips, ferret humor, ferret fiction, reader art…and a ferret centerfold.

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