Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
We spoke with Cottrill about how the game of golf is changing; Topgolf's new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
We spoke with FreshDirect's CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company's omnichannel approach.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
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