Topic | case studies

All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.

For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.

A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.