Topic | Direct Mail

We spoke with FreshDirect's CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company's omnichannel approach.

By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…

Additional elements of a mailing campaign to consider that go beyond the typical attributes.

The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.