holiday retail ecommerce

Retail Ho Ho Holidays: 3 Tips for Improving Sales

|  by Chris Hauca

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.

mercury customer experience

Four Brands Getting Customer Experience Right

|  by Ryan Hollenbeck

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

soccer sports sponsorships

Evaluating Sports Sponsorship Impact: 3 Tips

|  by Brian Foley

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

PR

5 Ways to Make Your PR More Effective

|  by Heather Baker

PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.