Chief Marketer Staff, Author at Chief Marketer

Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE

Ahead of POSSIBLE 2026, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event to discuss what’s new this year.

Marketers on Fire

Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.

AI

Jasper State of AI Report: Marketers’ Responsibilities Shift, ROI Harder to Prove

Jasper’s “The State of AI in Marketing 2026″ report details how marketers roles have shifted, where ROI is more difficult and how companies plan to invest.

CES 2026

CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends

At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.

CES 2026

CES 2026: OUTFRONT’s Head of Brand Solutions on Marketing Industry Takeaways

Outfront’s Head of Brand Solutions Brad Alperin discusses what marketers can take away from the show, how AI is integrating into marketing processes and what new tech inspired him this year.

CES 2026

Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty

Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.

CES 2026

Tech Innovators at CES 2026: Emily Ketchen, SVP and CMO at Lenovo

Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo about the brand’s massive presence at the show this year, AI innovations, introducing Gen Z consumers to its next-gen products and more.

Branding/Marketing

CMO Strategy, AI & Brand: Top Stories of 2025

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.

Digital

DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year’s Summit Lineup

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.

Acquisition

Top 5 Digital Trends Impacting Your Business

Digital is reimagining and reinventing every aspect of how businesses operate.