Eight Ways to Enhance Your Direct Mail Campaign

Posted on by Chief Marketer Staff

Marketers today are under pressure to tap every possible channel to enhance ROI—and that includes direct mail. Following are additional elements of a mailing campaign to consider that go beyond the typical attributes of the offer, the creative and the database, according to a piece in Multichannel Merchant.

Delivery Day

Target your delivery within a three-day window in order to generate a higher response rate.

Cadence Execution

Most marketers mail the same person multiple offers in what’s termed a “cadence.” Monitor its execution to ensure recipients are receiving the offers in the order that’s intended.

Postage Optimization

Optimize postage costs—which in certain cases means a cost increase—so that consumers receive mail pieces at a time that generates the highest response rates.

In-Home Dates

Rather than focusing on a specific date that mailings begin, embrace an “in-home” strategy, which targets consumers within an optimal three-day window.

For more ways to improve your direct mail campaign strategy, read on in Multichannel Merchant.


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