
What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
A second draft of the implementation regulations for CCPA offers more insight into compliance.
Steps marketers should take in order to comply with California's consumer privacy regulation.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.
Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?
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