What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
Topic | CCPA
Third Draft of CCPA Regulations Indicates Changes to Privacy Legislation
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
Second Draft of CCPA Regulations Offers Some Clarification on Compliance
A second draft of the implementation regulations for CCPA offers more insight into compliance.
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California's consumer privacy regulation.
Insights for Marketers on CCPA Compliance
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
CCPA: 3 Tips to Get Ready for Compliance
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
CCPA: Consider It a Blessing, Not a Burden
Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?
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