Insights for Marketers on CCPA Compliance
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Topic | CCPA
CCPA: 3 Tips to Get Ready for Compliance
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
CCPA: Consider It a Blessing, Not a Burden
Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?
