Topic | Customer Retention

7 Customer Retention Predictions for 2020

|  by Guy Marion

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.

Understanding Churn: Why Do Customers Unsubscribe?

|  by Chris Cheney

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Maximizing Customer Retention: A Data Fitness Test

|  by By Curtis Thornhill & Elizabeth Dobbin

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Cultivating B2B Customer Loyalty

|  by Beth Negus Viveiros

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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CHIEF MARKETER 200

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