Topic | ABM

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.

Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.

ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.

How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.

Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.