Topic | ABM

Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.

Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.

ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.

Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.

ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.