ABM
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Acquisition
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
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Acquisition
4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
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Profiles & Campaigns
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation. -
Demand Gen
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge. -
Demand Gen
ABM Helps TimeTrade Improve Marketing ROI
ABM is helping TimeTrade connect with B2B decision makers,
and improve conversion of top tier accounts by 20 percent. -
Video Marketing
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.
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Data Driven ROI
ABM: Four Trends to Watch
Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019. -
ROI | Metrics
Why A Decrease in Website Traffic Might Be a Good Thing
Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.
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Profiles & Campaigns
ABM Success Hinges on Sales and Marketing Alignment
ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen. -
Digital
Targeted Content Helps CentralSquare Reach Public Sector
An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects.
