Topic | ABM

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.

How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.

Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.