Topic | ABM

Dispelling the Fake News Around ABM

|  by Jessica Fewless

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

Q&A: Demystifying Account Based Marketing

|  by Anna Fisher

Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Is Predictive Analytics Your ABM Silver Bullet?

|  by Sharon Gillenwater

Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.

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