Marketing Lessons Learned From the Hollywood Foreign Press Association Debacle
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
Topic | Brand Safety
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
Transparency and Safety: Eight Ways to Protect Your Brand From the Noise
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.
