Live From DMA08: DMA Forecast Sees Stronger 2009

Posted on by Chief Marketer Staff

(Direct Newsline)—In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion.

But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.
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Live From DMA08: DMA Forecast Sees Stronger 2009

Posted on by Chief Marketer Staff

In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.

Even better, while the return on investment for every non-DM advertising dollar spent in 2009 will remain at $5.24, just as it is this year and was in 2007, each DM dollar spent this year generated $11.63 in sales, and will pull in $11.74 in 2009, largely due to targeting efforts that exceed mass marketing approaches, according to Peter A. Johnson, the DMA

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